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This is a magazine

Various artists

This is a magazine is an experimental art publication founded in 2002 by Donnachie, Simionato & Son. "One of the best known" flip-book style online magazines it has also published in a variety of formats including a Powerpoint edition, Animated GIF collections as well as video peep-shows and sound-objects. Alongside the internet specific episodes a series of hard-cover printed books or compendia and multi-media projects such as Everything will be OK, Pink Laser Beam and Who I think I am have been published.

The project is considered “highly influential” in Lauren Parker's Victoria & Albert Museum book on internet publications, Interplay and "a publishing phenomenon" by Adrian Shaughnessy in The UK Journal for Made Images, Varoom .

In an interview for UK magazine Graphics International , New York designer and artist Stefan Sagmeister said “I just think This is a magazine is one of the most interesting publications out there...I followed it from the start and was consistently surprised by its inventiveness”

"Redefining what it means to call something a magazine", This is a magazine's editorial style combines artworks by internet artists with found internet ephemera. Over the past decade the project has been exhibited in a number of museums and galleries and has been the subject for publications on art, design, and new media for its ability to move beyond traditional models of curation, publication production, and distribution.

Parker, L. 2004. Interplay : interactive design. London: V&A.


Shaughnessy, A. 2006. Varoom. The journal of Illustration and made images. London.

Brown, L. 2004. Graphics international. London: Creative Magazines.

Tew, C. 2004.  Arco04 Exhibition Catalogue, Spain.