The project is considered “highly influential” in Lauren Parker's Victoria & Albert Museum book on internet publications, Interplay and "a publishing phenomenon" by Adrian Shaughnessy in The UK Journal for Made Images, Varoom .
In an interview for UK magazine Graphics International , New York designer and artist Stefan Sagmeister said “I just think This is a magazine is one of the most interesting publications out there...I followed it from the start and was consistently surprised by its inventiveness”
"Redefining what it means to call something a magazine", This is a magazine's editorial style combines artworks by internet artists with found internet ephemera. Over the past decade the project has been exhibited in a number of museums and galleries and has been the subject for publications on art, design, and new media for its ability to move beyond traditional models of curation, publication production, and distribution.