Born in Amsterdam in 1980 to two artists, Rozendaal naturally picked up drawing and painting from a young age. As a young boy Rozendaal’s uncle would buy his drawings for a bit of small change. Rozendaal quickly discovered that selling his work meant that he would never see his creation again. This led him to turn to printmaking, allowing him to still keep a copy for himself. This belief of Rozendaal’s was furthermore awakened with the invention of the internet, which served as a free space to connect with potential audiences. Rozendaal attended the Art Academy in Maastricht, The Netherlands, and graduated in 2002.
Rozendaal’s artistic practice is most well known for his moving images and websites. However, he also expands to art installations, drawings, articles and lectures. He describes his works as: “researching the screen as a pictorial space, reverse engineering reality into condensed bits, in a space somewhere between animated cartoons and paintings. His installations involve moving light and reflections, taking online works and transforming them into spatial experiences.” His websites generate online traffic of over 40 million unique visits per year. -Wikipedia